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    • Home
    • Districts
      • D10 Holland
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      • 8 Saint Thomas
      • Parvis Penthouse
    • Knowledge
      • Did You Know
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      • 买家的思考过程
      • Seller's Thought Process
      • Blogs
      • F&B Space Thought Process
      • All About D15
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    • My Story
      • Bricks & Bakes
      • Talk Business!
  • Home
  • Districts
    • D10 Holland
    • D15 One Amber
  • Listings
    • 8 Saint Thomas
    • Parvis Penthouse
  • Knowledge
    • Did You Know
    • Buyer's Thought Process
    • 买家的思考过程
    • Seller's Thought Process
    • Blogs
    • F&B Space Thought Process
    • All About D15
  • Strategy
  • My Story
    • Bricks & Bakes
    • Talk Business!

Bricks & bakes

Passion Led Me Here

Baking has always been a passion of mine. The art of mixing ingredients, creating a beautiful dish, and seeing the joy it brings to others is incredibly fulfilling. As a real estate agent, I've found that incorporating baking into my business has been a great way to connect with my clients on a personal level. Whether it's bringing homemade treats to a showing or hosting a baking class for clients in their new home, baking allows me to create a warm and welcoming atmosphere that helps build trust and rapport with my clients. Additionally, I've found that baking has taught me important skills such as attention to detail, patience, and the ability to adapt to unexpected changes - all of which are essential in the fast-paced and ever-changing real estate industry.

"My passion for baking isn't just about making delicious treats; it's about creating special memories and celebrating life's important moments with my customers, one cake at a time."

About Us

Vote of Confidence

I am thrilled to announce my recent promotion to Senior Associate Director at PropNex. Thank God for His Unceasing Favour.


I want to extend my heartfelt gratitude to each and every one of my clients, friends and family for your unwavering support, trust, and confidence in my abilities as a real estate professional. Your loyalty and partnership have played an instrumental role in my journey and helped me reach this significant milestone.


As we move forward together, I am committed to maintaining the highest standards of service, delivering innovative solutions, and exceeding your expectations. 


Thank you again for your continued confidence in my professionalism and expertise in real estate.

Success Is Never Final

"Being the recipient of multiple awards is a humbling experience that serves as a reminder of the amazing individuals who have supported me throughout my journey, particularly my clients, who have become cherished friends."

valued feedbacks

"Working with Joyce was an absolute pleasure. She was incredibly knowledgeable and professional throughout the entire process, and her expertise and guidance helped us make the best decision for our family. We would highly recommend Joyce to anyone looking for exceptional real estate advice."

"I've worked with many real estate advisors over the years, but Joyce truly stands out as one of the best. She took the time to understand my needs and provided invaluable advice and guidance that helped me achieve my goals. Her professionalism and expertise are unparalleled, and I would recommend Joyce to anyone looking for top-notch real estate advice."

valued feedbacks

"Working with Joyce was an absolute pleasure. She was incredibly knowledgeable and professional throughout the entire process, and her expertise and guidance helped us make the best decision for our family. We would highly recommend Joyce to anyone looking for exceptional real estate advice."

"I've worked with many real estate advisors over the years, but Joyce truly stands out as one of the best. She took the time to understand my needs and provided invaluable advice and guidance that helped me achieve my goals. Her professionalism and expertise are unparalleled, and I would recommend Joyce to anyone looking for top-notch real estate advice."

"From start to finish, Joyce provided outstanding service and support as I navigated the complex world of real estate. She was patient, knowledgeable, and always had my best interests at heart. I am so grateful for her guidance and would recommend her to anyone looking for a trustworthy and reliable real estate advisor."

Let's Chat

our philosophy

At its core, real estate is not just about buying or selling properties; it is an opportunity for education and empowerment for all homeowners. By embracing this philosophy, we strive to provide knowledge, guidance, and resources to help homeowners make informed decisions, navigate the complexities of the real estate market, and maximize the value of their investments. Our approach is rooted in the belief that education is the key to unlocking the full potential of homeownership. Here are the principles that underpin our philosophy:


  1. Empowering Homeowners: We believe in empowering homeowners with the knowledge and tools necessary to make confident and informed decisions about their real estate assets. By providing accessible and comprehensive educational resources, we aim to equip homeowners with the skills and understanding needed to navigate the real estate landscape effectively.
  2. Transparent and Ethical Practices: We uphold the highest standards of transparency and ethics in all our dealings. We are committed to providing accurate and unbiased information to homeowners, ensuring they have a clear understanding of the processes, risks, and opportunities associated with real estate transactions.
  3. Lifelong Learning: Real estate is a dynamic field that constantly evolves. We encourage homeowners to adopt a mindset of lifelong learning, empowering them to stay informed about market trends, financial strategies, and legal aspects of homeownership. By fostering a culture of continuous learning, we aim to help homeowners adapt and thrive in a changing real estate landscape.
  4. Collaborative Approach: We believe in fostering a collaborative environment where homeowners can engage with industry professionals, fellow homeowners, and experts. Through networking opportunities, workshops, and community forums, we encourage homeowners to share experiences, learn from one another, and build a supportive network that enhances their understanding and confidence in real estate matters.
  5. Personalized Guidance: Every homeowner's situation is unique, and we recognize the importance of providing personalized guidance tailored to individual needs. We take the time to understand each homeowner's goals, preferences, and circumstances, offering customized advice and solutions that align with their specific objectives.
  6. Long-Term Wealth Building: Real estate has the potential to be a powerful tool for long-term wealth building. We educate homeowners about strategies to enhance the value of their properties, explore investment opportunities, and leverage their real estate assets for financial growth. Our goal is to empower homeowners to make choices that align with their long-term financial goals and aspirations.
  7. Community Engagement: We recognize that real estate extends beyond individual properties and impacts the broader community. We actively engage with local communities, supporting initiatives that promote affordable housing, sustainability, and social responsibility. By fostering a sense of community, we aim to create an environment where homeowners can thrive and contribute to the overall well-being of their neighborhoods.


By embracing real estate as an education for all homeowners, we aim to transform the real estate experience, making it a journey of growth, empowerment, and long-term success. Our commitment to education and support ensures that homeowners can make informed decisions, build wealth, and create a better future through the power of real estate ownership.

3 things to think about before you go

Long-term Vision

Financial Considerations

Long-term Vision

Think about your long-term vision for real estate and how it aligns with your overall financial goals and aspirations. Consider factors such as wealth creation, retirement planning, or building a real estate portfolio. Clarify the purpose behind your real estate goals and ensure they are aligned with your broader life objectives.

Risk Tolerance

Financial Considerations

Long-term Vision

Evaluate your risk tolerance when it comes to real estate investments. Real estate can offer attractive returns, but it also comes with inherent risks. Assess your comfort level with factors like market volatility, financing risks, and potential challenges in property management. Understanding your risk tolerance will help you make informed decisions and set realistic goals that suit your individual circumstances.

Financial Considerations

Financial Considerations

Financial Considerations

Realistically assess your financial situation and capabilities. Consider factors such as your budget, cash flow, savings, and borrowing capacity. Determine how much you can comfortably invest in real estate without jeopardizing your overall financial stability. Additionally, think about the potential returns and cash flow expectations from your real estate investments and how they fit into your broader financial picture.

Let's Chat

Joyce Tong

CEA Reg No.: R063642A

Senior Associate Director

M: 9760 7742

Propnex Realty Pte Ltd

CEA Licence No. L3008022J 480 Lor 6 Toa Payoh #18-01 East Wing HDB Hub Singapore 310480 T: 6820 8000


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